CHALLENGE
Société Générale continues to transform its model to invent the "bank of tomorrow". How to tell this transformation?
STRATEGY
Giving voice to the actors of this transformation on the field: employees , talent , leadership , stakeholders, customers , civil society ...
Engage in conversation with them on social networks .
A specific editorial approach with short articles as posts, encrypted data or excerpts from media articles .
Société Générale continues to transform its model to invent the "bank of tomorrow". How to tell this transformation?
STRATEGY
Giving voice to the actors of this transformation on the field: employees , talent , leadership , stakeholders, customers , civil society ...
Engage in conversation with them on social networks .
A specific editorial approach with short articles as posts, encrypted data or excerpts from media articles .